Universitas Negeri Surabaya

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ROSA PRAFITRI JUNIARTI

ROSA PRAFITRI JUNIARTI

Asisten Ahli · NIDN 0027068803 · SINTA ID 257146

324
SINTA Score

Publikasi

Understanding Doctor Beauty Influencers How Source Credibilty Influcences Skincare Purchase Intention

Jurnal Ilmu Manajemen, 544-559, 2026

2026

Unboxing Blind Boxes' Impulse Buying: The Impact of Perceived Uncertainty, Curiosity, and Perceived Luck

Jurnal Ilmu Manajemen, 560-571, 2026

2026

Pemasaran Media Sosial untuk Usaha Mikro dan Kecil

PT Ghani Press Group, 2026

2026

Peningkatan Mutu dan Produktivitas Pangan Olahan Melalui Oven Steamer Otomatis dan Penguatan Branding Produk Pada POKLAHSAR" Iwak Sumber Rejeki" Tulungagung

Jurnal Abdimas Bina Bangsa 6 (2), 1340-1349, 2025

2025

Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach

Jurnal Ilmiah Manajemen Kesatuan 13 (5), 4167-4178, 2025

2025

PENGEMBANGAN DESA WISATA MELALUI ASESMEN POTENSI LOKAL DAN STRATEGI PLACE BRANDING BERKELANJUTAN PADA DESA WISATA SENDANG KAMAL. MAGETAN

BUDIMAS: JURNAL PENGABDIAN MASYARAKAT 7 (3), 2025

2025

The Impact of Digital Media Use on Muslim Entrepreneurs' Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia

Indonesian Journal of Halal Research 7 (1), 1-16, 2025

2025

Exploration of Determinants of Product Purchasing Decisions Based on Product Image for Small and Medium Enterprises in East Java Province

International Conference of Innovation and Community Engagement-ICoICE, 2024

2024

Revealing well-educated millenials’ purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude. Al-Uqud: Journal of Islamic Economics, 7 (1), 95–109

2023

Literature Study of the Use of Social Media in Indonesian SMEs

European Chemical Bulletin 12 (Special Issue 7), 7474-7488, 2023

2023

Digital consumer engagement: Examining the impact of audio and visual stimuli exposure in social media

Information Management and Business Review 15 (4), 94-108, 2023

2023

Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude

Al-Uqud: Journal of Islamic Economics 7 (1), 95–109, 2023

2023

The importance of moral norms in constructing extended theory of planned behaviour: A Study of food-based SMES in urban agricultural community

E3S Web of Conferences 450, 03007, 2023

2023

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector

Jurnal Manajemen Industri dan Logistik 6 (2), 2022

2022

Driving the Impact of Social Media in SMEs for A Better Performance: A Literature Review

Global Business and Management Research: An International Journal 14 (3s …, 2022

2022

Technology Adoption in Small and Medium Enterprises (SMEs)

the BISTIC Business Innovation Sustainability and Technology International ...

2021

Technology Adoption in Small and Medium Enterprises (SMEs) - Current Issues and Future Research Avenues

the BISTIC Business Innovation Sustainability and Technology International …, 2021

2021

The Role of Social Media in SMEs Branding: A Systematic Review and Future Research Agenda

Global Business and Management Research: An International Journal 13 (4s), 50-62, 2021

2021

Interface aesthetic, perceived value, perceived ease of use, and perceived usefulness on purchase intention of smartwatch consumers

International conference on business and engineering management (ICONBEM …, 2021

2021

Adapting business model with Covid-19 pandemic using business strategic cards

Technium Social Sciences Journal 16 (1), 383–387, 2021

2021

Wirausaha perempuan pemula di bidang kuliner menggunakan teknologi: dampak dan berkah Covid-19

Indonesian Journal of Economics, Entrepreneurship, and Innovation 1 (2), 69-74, 2020

2020

Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness

Jurnal Manajemen dan Bisnis Sriwijaya 18 (4), 213-224, 2020

2020

Studi Kinerja Pemasaran Edel Cacao: Peran Kualitas Produk dan Harga

Jurnal Ilmu Manajemen 8 (3), 768-780, 2020

2020

Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 17 (2), 135-155, 2020

2020

Does country of origin of ingredient-product matter? A study of host-product purchase intention

Humanities and Social Sciences Reviews 8 (2), 675-680, 2020

2020

INVESTOPRENEUR PADA ALUMNI FE UNESA

Jurnal Panjar: Pengabdian Bidang Pembelajaran 1 (1), 35-41, 2019

2019

Ingredient-Advertising Strategy: Does It Influence the Interest of Buying Host-Product?

Saudi Journal of Business and Management Studies 4 (2), 171-176, 2019

2019

Peningkatan daya dukung pemerintahan desa melalui manajemen sistem informasi desa berbasis website

J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) 3 (1), 47-52, 2019

2019

Faktor-Faktor Yang Memengaruhi Penggunaan Mobile Payment: Sebuah Review Literature

Sinergitas Quadruple Helix: E-Business Dan Fintech Sebagai Daya Dorong …, 2018

2018

Model Laboratorium Pemasaran Ideal di Perguruan Tinggi

Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) 6 (1), 63-71, 2018

2018

Improving Corporate Image: The role of Suitability of Social Responsibility Program

Proceedings of the 2nd Social Sciences, Humanities and Education Conference …, 2018

2018

Developing Synergy of Triple Helix: Mapping Product Basic Quality and Product Packaging Safety for SMEs Producing FishBased Products

Proceedings of the 2nd Social Sciences, Humanities and Education Conference …, 2018

2018

Developing Triple Helix Model for SMEs with Fish-Based Products

Research and Analysis Journal 1 (2), 60-65, 2018

2018

Hilirisasi Teknik Produksi Kepada Kelompok Bisnis UMKM Makanan Berbasis Ikan di Kabupaten Lamongan

Seminar Nasional PPM, 535, 2017

2017

“I choose islamic brands!” Will muslims consumers switch to Islamic brands?

International Conference on Civilization and Society (ICICS), 135, 2017

2017

Analisis Keefektifan Penggunaan Software Bisnis Ritel pada UKM Ritel Tradisional di Lamongan

Seminar Nasional PPM Unesa, 602, 2017

2017

Mewujudkan Tata Kelola Arsip Untuk Menunjang Peningkatan Kapabilitas Manajerial pada SD Kendangsari 1 Surabaya

Seminar Nasional Pengabdian kepada Masyarakat 2, 385-389, 2017

2017

Analysis of organizational culture and job satisfaction to supervision performance through organization commitment on PT. Arara Abadi Sinarmas Forestry Perawang Riau

International Journal of Applied Business and Economic Research

2017

Penguatan Modal UMKM Melaui Linkage Perbankan Syariah dan LKMS (BMT) sebagai Upaya Pengentasan Kemiskinan

Seminar Nasional dan Call For Papers Ekonomi Syariah“Indonesia Sebagai …, 2016

2016

Pelabelan Produk Olahan Ikan: Sebuah Studi untuk Peningkatan Daya Saing UMKM

Seminar Nasional PPM Unesa 31, 2016

2016

Understanding trust & commitment of individual saving customers in Islamic banking

Journal of Islamic Marketing

2015

Understanding trust & commitment of individual saving customers in Islamic banking: The role of ego involvement

Journal of Islamic Marketing 6 (3), 406-428, 2015

2015