Universitas Negeri Surabaya

Selamat datang di Universitas Negeri Surabaya (UNESA). Berdiri sejak 1964, UNESA telah berkembang menjadi salah satu perguruan tinggi terkemuka di Indonesia.

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RATIH AMELIA

RATIH AMELIA

NIDN 0207068405 · SINTA ID 6867833

293
SINTA Score

Publikasi

Pengaruh Digital Advertising dan Influencer Marketing Terhadap Minat Bermain Gim Efootball Mobile di Jawa Timur

Journal of Applied Digital Business Research 2 (1), 258-276, 2026

2026

Pengaruh UGC dan Brand Ambassador terhadap Purchase Intention Generasi Z pada FMCG Azarine X Dino SEVENTEEN

Journal of Applied Digital Business Research 2 (1), 365-378, 2026

2026

Human factors in smart governance: The role of trust, experience, and perceived usefulness in shaping e-government intention to use

Journal of Management and Digital Business 6 (1), 555-575, 2026

2026

Influencer Marketing and Electronic Word of Mouth on Skincare Purchase Decisions Among Generation Z Students in Indonesia

Jesya 9 (2), 1010-1026, 2026

2026

Peran kepercayaan dalam memediasi dampak konten afiliasi TikTok terhadap niat membeli secara digital

Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 186-203, 2026

2026

Instagram Feed Appearance Mediating Social Media Marketing and Purchase Intention

JURISMA: Jurnal Riset Bisnis & Manajemen 16 (1), 2026

2026

Studi komparatif engagement rate konten kecantikan berdasarkan tier influencer TikTok: nano, micro, macro, mega

Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 152-168, 2026

2026

Pengaruh Penggunaan Chatbot dan Kepercayaan Konsumen Terhadap Minat Beli Konsumen Pada ShopeePT Renjana Adika Nusantara

Indonesian Journal of Islamic Economics and Business 11 (1), 55-71, 2026

2026

Social Media Influencers and Purchase Intention: The Role of Parasocial Relationships on TikTok

Target: Jurnal Manajemen Bisnis 8 (1), 45-56, 2026

2026

The Effect of Customer Behavior and Social Presence in TikTok Live Shopping on Purchase Intention, With Customer Trust A Mediator

Journal of Digital Business and Innovation Management 5 (1), 2026

2026

The Influence of User Interface, User Experience and User Trust on Purchase Intention

Journal of Digital Business and Innovation Management 5 (1), 2026

2026

Impact of Perceived Usefulness on Actual Chatbot System Usage: An Attitude Toward Using Mediation Approach on Shopee E-commerce

Jurnal Informatika Ekonomi Bisnis, 506-513, 2026

2026

The Effect of Generative AI-Based Content Quality on Purchase Intention: A Study on TikTok Users

Jurnal Informatika Ekonomi Bisnis, 543-548, 2026

2026

The Effect of Ads Personalization on TikTok Shop Users' Purchase Intent: The Role of Trust Mediation and Moderation of Data Privacy Concerns

Majapahit Journal of Islamic Finance and Management 6 (2), 3827–3848-3827–3848, 2026

2026

The effect of live selling promotions and discounts on impulsive buying among generation Z for fashion products on Tiktok Shop Indonesia, with fear of missing out (FOMO) as a …

Journal of Management: Small and Medium Enterprises (SMEs) 19 (2), 1769-1785, 2026

2026

Analysis of Young Consumer Loyalty Strategies in the Culinary Business through the SWOT–TOWS Approach and Interpretive Structural Modeling (ISM)

Petra International Journal of Business Studies 9 (1), 44-57, 2026

2026

Tourism experience and behavioral intention: A mediated model of hostguest interaction and enjoyment

International Journal of Advanced and Applied Sciences

2026

Pengaruh Video Content Marketing dan Storytelling di Tiktok terhadap Purchase Decision melalui Consumer Preference Brand Wardah di Surabaya

Indonesia Economic Journal 2 (2), 1723-1734, 2026

2026

Strategi Peningkatan Branding dan Layanan Digital Laboratorium Pengujian Air

Ecoplan 9 (1), 49-62, 2026

2026

The Effect Of Social Media Marketing, Price, And Product Quality On Consumer Purchase Intention At Pt Gresik Migas Gas Stations

Al Tijarah 12 (1), 122-135, 2026

2026

Digital Financial Literacy and Financial Satisfaction of Technopreneurs in East Java: The Mediating Role of Financial Behavior

Ekspektra: Jurnal Bisnis dan Manajemen 10 (1), 1-18, 2026

2026

KEPUTUSAN PEMBELIAN DI SOCIAL MEDIA COMMERCE: VIDEO REVIEW KONSUMEN DAN FLASH SALE, MEDIASI KEPERCAYAAN KONSUMEN

BBM (Buletin Bisnis & Manajemen) 12 (1), 123-137, 2026

2026

Green Innovation Environmental Impact in Small Medium Enterprises: A Bibliometric Analysis

AIP Conference Proceedings 3336 (1), 100003, 2026

2026

Integrated Liquidity and Risk Management Strategy as a Driver of Bank Efficiency: A SEM-PLS Study on BRI. Ournal of Finance Integration and Business Independence, 2, 36–45

2025

AI Disruption and the Future of Work: A Threat or an Opportunity for Employees?

International Conference on Digital Business Innovation and Technology …, 2025

2025

The Influence of Financial Technology Literacy and Self Control on the Consumptive Behavior of Digital Business Study Program Students at Universitas Negeri Surabaya in Using …

International Conference on Digital Business Innovation and Technology …, 2025

2025

Pengaruh Literasi Financial Technology dan Pengendalian Diri terhadap Perilaku Konsumtif Mahasiswa Program Studi Bisnis Digital Universitas Negeri Surabaya dalam Menggunakan …

International Conference on Digital Business Innovation and Technology …, 2025

2025

Integrated Liquidity and Risk Management Strategy as a Driver of Bank Efficiency: A SEM-PLS Study on BRI

Journal of Finance Integration and Business Independence 1 (2), 36-45, 2025

2025

Impact of E-Leadership and Employee Competencies On Job Performance Through Technology Adoption as Mediation

Quality-Access to Success 26 (209), 253, 2025

2025

Digital burnout, work alienation, and turnover intention: Unveiling the mediating role of toxic leadership among Generation Y lecturers in leading universities in Medan

International Journal of Advanced and Applied Sciences

2025

Implementasi Perceived Ease of Use terhadap Keputusan Penggunaan Jasa Laboratorium Analisis dan Kalibrasi: Peran Kualitas Informasi dan Kepercayaan

Indonesian Sugar Research Journal 5 (2), 61-74, 2025

2025

Pengaruh brand image dan customer experience terhadap customer preference pada layanan ojek online (studi kasus: gojek dan grab)

Among Makarti 18 (2), 209-222, 2025

2025

Pengembangan Keterampilan Social Media Marketing bagi Guru dan Siswa untuk Mendukung Branding Sekolah di SMA Hasanudin Wajak Malang

Celebes Journal of Community Services 4 (2), 2025

2025

Modeling Gen Z Engagement in Gamified Ecommerce: a Partial Octalysis-Based Informatics Approach

2025 International Conference on Information Technology Research and …, 2025

2025

A Systematic Bibliometric Mapping of Entrepreneurial Passion and Sustainable Entrepreneurship: Integrating Literature Review and Network Analysis

PaperASIA 41 (6b), 457–471-457–471, 2025

2025

PENGUATAN SUMBER DAYA MANUSIA UMKM DI SIDOARJO: PELATIHAN UNTUKMENINGKATKAN DAYA SAING DAN PRODUKTIVITAS

Buletin Abdi Masyarakat 6 (2), 176-181, 2025

2025

PELATIHAN MANAJEMEN RESIKO BISNIS KELOMPOK KOPERASI SYARIAH BAITUL MAAL WAT TAMWIL (BMT) SURABAYA

Jurnal Abdi Insani 12 (10), 5275-5288, 2025

2025

Pelatihan Kewirausahaan dan Pengemasan Produk untuk Meningkatkan Daya Saing Kelompok UMKM Kelurahan Sawunggaling Surabaya

Jurnal Abdi Insani 12 (2), 583-596, 2025

2025

Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman

Abimanyu: Journal of Community Engagement 6 (1), 108-112, 2025

2025

The Influence of Brand Image and Ethnic Identity on Decision to Study at Politeknik Unggul LP3M

Journal of Business Integration and Competitive (JoBIC) 1 (1), 31-37, 2024

2024

Investigating the Mediating Role of Green Consumerism on Organic Food Purchase Decisions in Medan City, Indonesia

Journal of Logistics Informatics and Service Science

2024

Live Streaming on Marketplace: User Experience, Credibility, Parasocial Interaction Toward Purchase Intention

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

Social Media Marketing and Electronic Word of Mouth on Customer Preference and Choice in Over-the-Top Media Service Platform

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

ICT Implementations: Typology of Using Digital Platforms for Efficient Business Performance in Microfinance Institutions a Bibliometrix Perspective

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

Digital Banking and Sustainable Financial Environment to Improve Financial Performance in SMEs: Systematic Literature Review

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

Digital Marketing Strategy for Customer Loyalty with the Role of Brand Positioning and Trust Mediation

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

Computational Mathematics of Risk and Return Portofolio Banking (Ramadhan Effect 2024)

2024 12th International Conference on Cyber and IT Service Management (CITSM …, 2024

2024

Cluster-Based Strategies for Enhancing BTS Infrastructure and Cellular Signal Coverage in Indonesian Villages

International Conference on Digital Business Innovation and Technology …, 2024

2024

Optimizing Aggressive Strategies as Adaptive Action for Rural Banks in Facing Competition In The Digital Banking Era

Journal of Islamic Economics Perspectives 6 (2), 64-77, 2024

2024

Khoirun Nisa'Pengembangan Sumber Daya Manusia dengan Pemanfaatan Potensi dan Pemeliharaan Sarana Prasarana Desa Pait Kecamatan Kasembon Kabupaten Malang

Abimanyu: Journal of Community Engagement 4 (2), 66-84, 2023

2023

Mediating Functions Of Exploitative Innovation And Marketing Capability In Intensifying Marketing Performance Bases On Entrepreneurial Market Orientation

Journal of Positive School Psycology 6 (11), 468-483, 2022

2022

Analysis of Factors Influencing Business Resilience: Role of Marketing Performance as Moderating Variables

ITALIENISCH 12 (2), 943-957, 2022

2022

Increasing Marketing Performance Based On Entrepreneurial Market Orientation With Mediation Role Of Exploitative Innovation And Marketing Capabilities (Study On Sme …

Journal of Positive School Psychology 6 (9), 2022

2022

Mediating Functions Of Exploitative Innovation And Marketing Capability In Intensifying Marketing Performance Based On Entrepreneurial Market Orientation.

Journal of Positive School Psychology 6 (11), 2022

2022

Pengaruh ChatGPT dan Literasi Digital Terhadap Kemudahan Pengerjaan Artikel Ilmiah Pada Mahasiswa S1 Bisnis Digital UNESA

Indonesian Journal of Digital Business 5 (4), 1231-1243, 0

2020

Pengaruh Utilitarian Value, Hedonic Value, Time/Effort, dan Social Value dalam Game Use Intention terhadap Niat Membeli pada Pengguna Shopee Games di Surabaya

Indonesian Journal of Digital Business 6 (1), 608-626, 0

2020

The Impact of Metaverse Marketing on Consumer Perception through Roblox Experience in Wardahs Skinverse Campaign

Indonesian Journal of Digital Business 5 (4), 1321-1334, 0

2020

Pengaruh Pendidikan & Pelatihan (Diklat) Dan Insentif Material Terhadap Kinerja Guru Sma Persada Bandar Lampung

Jurnal Ilmiah GEMA EKONOMI 6 (1 Februari), 797-816, 2017

2017

The Influence of Service Quality on Students Satisfaction at Private Universities in Bandar Lampung

Proceeding International Conference on Information Technology and Business …, 2015

2015